T-Mobile and Newcastle Brown Ale hit play on Super Bowl ads

Sarah Homewood
By Sarah Homewood | 28 January 2015

With Super Bowl Sunday (or Monday depending on your time zone) just around the corner the first of the highly anticipated ads are starting to appear.

T-Mobile and Newcastle Brown Ale have both released ads on YouTube, getting a jump on the million-dollar time slots. Fully aware of how much getting an ad aired during Super Bowl prime time costs, Newcastle Brown Ale has made the “most fiscally responsible big game ad ever,” with the ad featuring 37 brands in a one minute time slot.

Watch Newcastle’s Band of Brands spot here:

Using another approach T-Mobile has used up all of it's 30 seconds, with none other than Kim Kardashian West, this time with her clothes on. The video which went live on the 26 January already has over a million hits, with the brand tapping into the viral nature of Kim K.

The ad utilises Kim's love of the selfie as she implores people to get the most out of the data that they pay for, in a push of the mobile companies Data Stash offer. According to Kim by letting your mobile provider take back your unused data at the end of the month you're missing out on so much, like all of Kim's outfits.

See the spot below.

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