Sydney Airport advertising rights up for pitch

Jason Pollock
By Jason Pollock | 13 December 2023

Advertising rights to Sydney Airport's domestic and international terminals is about to open for pitch, according to industry insiders.

JCDecaux in 2019 renegotiated the exclusive advertising rights for terminals 1, 2 and 3, plus the external arrivals and departures areas and aerobridges. The deal with Sydney Airport was originally with APN (which JCDecaux acquired);

Sydney airport is seeking a partner to operate the media assets and advertising rights across the terminals, car parks and roadways, as well as billboards reaching high-volume commuter traffic on some of Sydney’s key roads.

The current advertising agreement ends on June 30 next year with pre-market discussions already underway and the RFP process due to launch mid-December and closing end of February.

Emma de Szoeke, Sydney Airport’s head of retail, innovation and growth, said this is a tremendous opportunity to partner with one of Australia’s premier media networks, which is constantly growing and transforming.

"Considering Sydney Airport’s highly desired passenger mix, iconic location, and sheer scale - we’re certain the sky is not the limit," she said.

“We have big ideas and are seeking a partner who will share our same ambitions, hunger for innovation and is ready to put Sydney Airport on the world stage as a must-have media destination.”

Last year, JCDecaux launched programmatic trading and a new audience measurement system at Sydney Airport and in October named Jemma Enright to the newly created position of general manager, Airports ANZ.

JCDecaux declined to comment for this story. Fellow out-of-home players oOh! and QMS also declined to comment.

More than 44 million passengers travel through Sydney Airport's three terminals every year, with 44% of Australia’s international passengers landing there.

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