JCDecaux programmatic trading and audience measurement lands at Sydney Airport

Max Eburne, JCDecaux Chief Commercial Officer: “There’s a sense of positivity in the air as Australia re-opens its borders and restrictions ease. 

"We expect a step-change in the volume and diversity of travellers passing through Australia’s busiest airport. The addition of programmatic trading and improved audience measurement capabilities means advertisers can leverage almost real-time data insights to target and engage audiences more effectively than ever.”

Brad Palmer, JCDecaux’s National Programmatic Director: “Programmatic out-of-home adoption in Australia has been strong and we expect demand to continue to build as more supply is made available. Airports are the last environment in the JCDecaux Australia portfolio to be offered programmatically with Digital Large Format, Street Furniture and Rail all available.”          

James Bayes, General Manager of The Trade Desk Australia and New Zealand: “Programmatic out-of-home has evolved to become a strategic channel that allows brands and agencies to drive both awareness and conversion. As consumers begin to travel again, The Trade Desk is helping advertisers respond quickly to see how programmatic out-of-home strategies can be an important part of their media plans. It gives advertisers new opportunities to tell their story that reaches their audience at the right moment.”

AAM international audience measurement system for the airport industry was developed by JCDecaux’s data division (France) in collaboration with Veltys.