Super Bowl 2023 commercials Breaking Bad in a Flash

Chris Pash
By Chris Pash | 9 January 2023
 

Heisenberg, the former high school chemistry teacher turned meth cook, is getting into snack foods.

Bryan Cranston is reviving his Walter White character from Breaking Bad in a commercial for the 2023 Super Bowl.

The actor, on his Instagram and Twitter accounts, posted an image of himself standing in the desert as the drug kingpin from the television series.

He’s holding a blue packet of white cheddar flavour PopCorners.

While there is no specific reference to the Super Bowl, the hashtag with the post is 02.12.23 #PopCorners_Partner.

The big American football game is being played Sunday, February 12, 2023, at State Farm Stadium in Glendale, Arizona.

News has been slow about which brands will be advertising at this year’s Super Bowl.

But broadcaster Fox has sold 30 second advertising spots for the Super Bowl -- considered a peak event for showcasing commercial creativity -- at up to $US7 million ($A10.1 million) each.

And TurboTax will appear for its tenth year, more snacks with Pringles, a chocolate hit with M&M’s, brewing with Molson Coors, Downy (Procter & Gamble), the regular Avocados From Mexico plus Rakuten will be back.

Rihanna is headlining the Super Bowl halftime show, said to be the biggest musical gig of the year, sponsored by Apple

Last year 120 million people watched Snoop Dogg, Eminem and Dr. Dre live at the midpoint of the big game. 

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