Apple Music has replaced Pepsi as the sponsor of the Super Bowl halftime show.
The commercial details for American football's biggest event in February 2023 haven't been released but one report said the deal was worth $50 million.
The NFL describes the Super Bowl halftime show as the most-watched musical performance of the year.
This year, 120 million people watched Snoop Dogg, Eminem and Dr. Dre live at the halfway point in the contest between the Los Angeles Rams and Cincinnati Bengals.
In 2023, Rihanna will take center stage at State Farm Stadium in Glendale, Arizona.
Past Super Bowl Halftime Show performances include The Weeknd, Jennifer Lopez, Shakira, Beyoncé, Justin Timberlake, Lady Gaga, Katy Perry, Bruno Mars, Prince and Madonna.
Fox has been selling 30 second advertising spots for the 2023 Super Bowl -- considered a peak event for showcasing commercial creativity -- at up to $US7 million ($A10.1 million) each.
Nana-Yaw Asamoah, SVP of partner strategy for the NFL: "We are proud to welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show.
"We couldn't think of a more appropriate partner for the world's most-watched musical performance than Apple Music, a service that entertains, inspires, and motivates millions of people around the world through the intersection of music and technology."
Oliver Schusser, Apple's vice president of Apple Music and Beats: "Music and sports hold a special place in our hearts, so we're very excited Apple Music will be part of music and football's biggest stage.
"We're looking forward to even more epic performances next year and beyond with the Apple Music Super Bowl Halftime Show."
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