Credit: Outdoor Media Association
Net media revenue for the Australian out-of-home (OOH) industry rose 3.15% to $406.3 million in the fourth quarter of 2025, up from $393.9 million in the same period in 2024.
For the full year, out-of-home revenue increased 11.43% to $1,449.5 million, compared with $1,300.8 million in 2024.
Digital out-of-home (DOOH) accounted for 76.6% of total net revenue, up from 74.9% the previous year.
The results come ahead of the rollout of MOVE in the first quarter of 2026. The measurement tool will unify the Australian out-of-home industry on a single standard for campaign planning, buying and reporting.
“Q4’s results are a fitting end to the strong performance of out-of-home in 2025. It continues to be the best performing medium to run campaigns, delivering for brands and their audiences,” Outdoor Media Association and MOVE CEO, Elizabeth McIntyre, said.
“We look forward to the continued growth of out-of-home in 2026, and soon the industry will have the best-in-class measurement with MOVE, delivering even more proof on the strength and effectiveness of out-of-home to reach audiences Australia-wide.”
McIntyre also welcomed yStop to the Association, saying she looked forward to working with the team to drive the industry forward.
“At yStop, we focus on smart, well-designed outdoor infrastructure that connects communities and delivers strong results for advertisers,” yStop National Agency manager, Caroline Potts, said.
“We’re excited to join the Association and work with industry leaders to help strengthen and evolve out-of-home across Australia.”
The Q4 growth follows out-of-home advertising revenue growing 19.36% to $363.6 million in the June quarter, 2025,.
"The continued double-digit growth of out-of-home demonstrates the industry's critical role in today's media mix," OMA CEO, Elizabeth McIntyre, said.
"With out-of-home delivering the strongest ROI across major media channels, it's no wonder that we're seeing sustained investment and confidence within our industry."
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