Out-of-home advertising revenue grew 19.36% to $363.6 million in the June quarter, according to the Outdoor Media Association.
Digital out-of-home revenue now accounts for 76.3% of total net media revenue year to date, up from 74.5% this time last year.
"The continued double-digit growth of OOH demonstrates the industry's critical role in today's media mix," said OMA CEO Elizabeth McIntyre.
"With OOH delivering the strongest ROI across major media channels, it's no wonder that we're seeing sustained investment and confidence within our industry."
OMA membership continues to grow, with Stream Outdoor the latest to join.
As a media-owner member, Stream Outdoor contributes premium digital billboard inventory to the OOH network.
"Joining the OMA aligns with our commitment to elevating OOH through innovation and collaboration," said Stream Outdoor director Chris Perera.
The industry association reported that its members have donated more than $35 million in advertising value towards the RSL's national commemorative campaigns since 2020.
This year marks the sixth annual RSL partnership, with more than 4,600 assets nationwide displaying the That's the ANZAC Spirit campaign and reaching more than 8.3 million Australians.
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