Southern Cross Austereo to merge metro and regional business

By AdNews | 14 June 2018
Rick Lenarcic

Southern Cross Austereo (SCA) will fully integrate its metro and regional business units from 1 July in order to "optimise performance and future growth", a move that will result in more changes at the top.

Under the new operating model, both regional and metropolitan arms will align under a national structure, which SCA says will support improvements to its internal processes, communications and corporate decision-making.

In the new structure, head of tech Stephen Haddad will be promoted to chief technology officer, to “provide leadership and direction to SCA’s technology, audio, digital, engineering, project management and procurement teams”.

The move also sees Haddad joining SCA’s senior leadership team, however.

Head of regional media Rick Lenarcic will be departing the corporation after a short transitional period, following 25 years of service.

The news about Lenarcic's exit comes on the back of Steve Brown's departure in May. Brown was head of digital innovation and operations at SCA, and had worked for the business since 2015. At the time, SCA said the company would not be replacing his role.

SCA CEO Grant Blackley says the new national structure will unify SCA’s sales, content, operations, finance, corporate affairs and technology functions, allowing all facets of the business to work more collaboratively.

The new operating model, he adds, will make the company “more efficient overall”.

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