Think you deserve a hefty pay rise? Chances are it's not coming down the line for marketers in 2016, according to the Robert Walters 2016 Global Salary Survey.
Those working in marketing will most likely only see "modest" salary increases this year, although roles in key areas will be in high demand.
The 17th annual Global Salary Survey shows, rather unexpectedly, that as digital technology becomes embedded across many industry sectors, the demand for marketing candidates with digital skills and expertise is increasing.
“We saw demand grow in 2015 for marketing candidates who had experience in digital and consumer insights using data analytics across IT, financial services and FMCG. We anticipate this demand to increase again this year,” Robert Walters Sydney director Andrew Hanson says.
The picture looks more rosy for those people working in sales. “Business development managers who can sell complex solutions, have industry expertise and have strong networks will be in demand,” he adds.
The picture painted by the company shows there is a growing need to tap new business, rather than relying on an old client base, and technology remains the main driver of enterprise.
However, if you are simply looking to add another zero to your pay cheque, then it might require some "candidates to adjust their salary expectations if they are looking to move roles," the survey says.
Now in its 17th year, the Robert Walters Global Salary Survey is one of the only hard copy surveys of its type and covers the UK and Ireland, continental Europe, the Middle East, Africa, Asia, Australia and New Zealand as well as North and South America.
Email Nicola at nicolariches@yaffa.com.au.