Sam Gannon. Credit: SOLVD
Newcastle-based media and creative consultancy SOLVD has rebranded and moved to a group structure, with specialist divisions to follow.
The SOLVD Group will see the agency operate alongside several new specialist arms, the first of which is due shortly.
A new website accompanies the rebrand, updating SOLVD's yellow colour palette and logo.
Sam Gannon, principal consultant, said creativity was central to the agency's operating model, not a bolt-on service.
"Creativity isn't just a department at SOLVD. It's embedded in our business strategy, our processes and the way we think about challenges from the beginning,” he said.
“It runs through our back-of-house operations and the way we show up for our clients; that philosophy will continue to carry across every brand in the group."
Gannon said growth had driven the decision to make the agency's scale more visible.
"Over the past few years, we've extended our reach and impact, and our capabilities have also expanded well beyond a single-brand agency. It feels like the right time to make that scale and reach visible externally," he said.
"This new group structure allows us to go to market under specialist brands, in areas where deep expertise really matters, while still being underpinned by the same core team and philosophy."
SOLVD appointed Dan Stephens as its inaugural creative director earlier this year. Stephens said the structure reflected how the agency treated creativity.
"The agency doesn't treat creativity as a service offering, it treats it as a way of operating,” he said.
“That's rare. Most agencies talk about creativity; fewer actually build around it."
Founded in 2020, SOLVD works across brand strategy, creative, digital and media with clients including Glencore, Hunter Water Corporation and the University of Newcastle.
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