Snapchat launches first global B2B marketing push in Australia

Mariam Cheik-Hussein
By Mariam Cheik-Hussein | 4 August 2020

Snapchat is rolling out its first global B2B marketing campaign in Australia.

The Meet the Snapchat Generation targets Australian businesses to highlight the app’s community, with Snapchat now reaching 85% of all 13-24-year olds and 90% of all 18-24-year olds locally.

The campaign was developed in-house by Snap’s global business marketing team, internal creative team, as well as external creative and production partner SpecialGuest.

“The Snapchat Generation are Australia’s consumers of today, and critically the future,” says Kathryn Carter, Snap general manager for AUNZ, SEA and HK.

“They have significant lifetime values for our advertising partners and are in the process of building brand loyalties, which makes our audience extremely attractive to advertisers.

“We’re excited to be launching this global campaign in Australia, helping educate even more businesses on the power of the Snapchat generation.”

The campaign also focuses on the value of Snapchat's community, including stats such as more than half of Australian Snapchatters agree they're more likely to buy from brands that support their local community and more than 7 in 10 Australian Snapchatters like to be surrounded by different people, cultures, ideas, and lifestyles.

In August last year Snapchat released its first global consumer-facing marketing campaign. The Real Friends push, also created in-house, rolled out across Australia, as well as in the US, India and Europe in an attempt to drive expansion.

The latest campaign targeting businesses comes as small to medium-sized businesses shift to social media advertising during the coronavirus pandemic to connect with people during lockdowns.

The campaign will also be rolled out in the US, UK, MENA, Canada, France, Norway, Netherlands and Denmark from today.

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