SMH experiences audience growth and holds top spot

Sarah Homewood
By Sarah Homewood | 13 April 2015
 

The Sydney Morning Herald (SMH) continues to be the most read newspaper in Australia according to emma (Enhanced Media Metrics Australia) data for the 12 months to February 2015.

The Fairfax Media-owned title drew a total month audience of 5.2 million, which is up from the 4.9 million it received last month.

The SMH is followed again by News Corp's The Daily Telegraph, which gained an audience of 4.4 million.The Telegraph last month received an audience of 4.3 million.

According to the industry body for newspapers, The Newspaper Works, the readership numbers for newspapers continue to be buoyed by digital readership.

Emma numbers show that more than 3 million users each month access the digital platforms of newspaper brands on mobile and tablet devices. That's a year on-year increase of 14% and 9% respectively.

The Newspaper Works CEO Mark Hollands said: “More than three quarters of our population now own a smartphone, which has doubled in the last four years, according to the Telstra Smartphone and Tablet Index. People are checking their smartphones up to 150 times a day and this is where newspapers play a vital role, with readers turning to trusted sources for breaking news and information on the go, wherever they are.”

In magazine land, the landscape remains relatively unchanged. Woman's Day remains on top, with the title gaining a total audience of 3.6 million, which is the same as the month before. Woman's Day is again followed by New Idea on 3.4 million, and Taste.com.au again comes in third with an audience of 3.02 million.

See the numbers for yourself below:

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