Australian consumer law firm Slater and Gordon has appointed Audience Group to handle its media planning and buying after a competitive pitch process which included agencies from Melbourne, Sydney and Brisbane.
The appointment comes following the law firms “digital transformation process”, with Slater and Gordon chief client officer Dina Tutungi saying it needs a media agency that could better leverage high quality data.
“Audience Group is the one agency that gets what we are trying to accomplish and best understands how to use data-driven brand building to drive more business results," Tutungi says.
“What stood out about Audience Group was their ability to understand our brief and translate that into, not just a media plan, but a strategic response to our business objectives.
Their ability to link our real-time performance data to ad buying fits perfectly with our objectives."
Audience Group director James McDonald says Slater and Gordon responded well to evidence based advertising and understood how it will help to drive brand awareness.
Slater and Gordon’s media strategy and buying program will be led by Audience Group's group business director Kathleen Banks, who carries 20 years’ experience in the industry.
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