Simon Ryan's RyanCap invests in law and advisory firm EMT Partners

Paige Murphy
By Paige Murphy | 4 May 2021

Simon Ryan's RyanCap has made a strategic investment in EMT Partners, an entertainment, media, sport, and technology law and advisory firm, as the group continues to scale and expand.

RyanCap is an Australian-owned digital-first marketing communications company focused on new economy marketing, data, and technology launched last year by Simon Ryan, the former CEO of Dentsu Aegis Network ANZ (now dentsu).

The strategic partnership with EMT Partners, chaired by Brett Chenoweth, aligns with the RyanCap strategy to partner with innovative, like-minded businesses across new sectors bringing complementary but diverse skill sets and capability to the RyanCap offering.

Trent Blacket, with a cross-disciplinary background in law, entertainment, media, and tech, is currently based between Melbourne and Los Angeles.

Blacket co-founded EMT Partners alongside CEO Peter Davey and EIA Ltd, with the vision of creating a true global leader in the EMT space.

EMT Partners are principal investors in the law and advisory sectors.

They offer both legal and non-legal expertise, an ability to invest in and alongside clients, with strength in intellectual property, celebrity and talent, media and media rights, sports and sponsorship, music and entertainment, and film and television.

“Having known Trent for over 20 years and watched the EMT business grow substantially since launch, RyanCap is always looking for the right strategic investments," Ryan says.

"The combination of EMT’s media, tech, and legal capability means our business is strategically aligned to grow in line with EMT and its founders. We are very proud of what this represents and how together we will navigate the future and build value for brands."

Blacket says he is pleased to bring RyanCap and the team into EMT's shareholder mic.

“Simon Ryan and I have spent many years discussing and analyzing media tech trends and innovations across Australia, Asia, and the United States, being the core cross border markets, we have historically collaborated," Blacket says.

"Since the establishment of EMT Partners in mid-2020, we have been committed to finding key strategic partners to create relationships that result in synergistic opportunities for both businesses.

"RyanCap’s dramatic growth, together with their firm’s deeply entrenched view to dominate progressive non-traditional thinking for clients, has allowed us the opportunity to formalize our dealings in a structured way."

This is the latest move from Simon Ryan as he grows his business. The former dentsu and carsales boss spoke with AdNews earlier in the year, revealing his plans to have three core pillars for RyanCap: media, tech and data, and consultancy.

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