Shazam has redeveloped its app to make better use of real time data and push social sharing features to the fore as it looks to increase its share of time spent on mobile and social sites.
Shazam has also redeveloped its interface to make the timeline that it introduced a year ago the home screen – where previously, it was a tab.
Steve Sos, sales director for Shazam Australia told AdNews that the new design addresses the concern that people didn't always know the newsfeed was there.
It was introduced as part of Shazam's push to be more than a music recognition service, and command more of the time users spend on social networks and mobile devices and be a “social hub”.
It is better using the real-time data it has to show live infographics of rising hits across genres and countries worldwide, and making sharing and social functions such as the ability to see what friends are Shazamming and trending tracks from friends and artists more prominent.
Shazam reports “strong” dwell time spent with content served up resulting from commercial partnerships with advertisers that make their TV, radio and cinema ads 'Shazamable' but Sos said the bigger opportunity to increase time spent – is through music.
It has also extended its partnership with Spotify to allow streaming of full tracks via its app platform and allow access to playlists.
Users can also automatically add all their Shazammed tracks to a dedicated Spotify playlist or to a playlist of their choosing.
For brands that have a music strategy as part of their marketing there is also more opportunity to be able to connect campaigns running on Shazam with playlists within Spotify.
The move follows the existing partnership that Shazam has with Rdio – which Sos says has “led the way” in integrating with its platform.
Other features added include a hall of fame to recognise artists who have topped the Shazam charts – four artists have exceeded 15 million Shazams.
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