Seven West Media has topped the second annual AdNews Media Company Rankings, sitting ahead of the pack in terms of Representation – the score we award for an organisation’s performance. The rankings were launched a year ago and what’s clear from the league tables this time around is that a lot can change in 12 months.
A year ago, MCN, the buying arm of Foxtel, topped the league in terms of Representation, but this year slipped to fifth. JCDecaux has made a monumental leap up to second place from 19th a year ago, thanks in part to its performance in the AdNews Media Benchmark Study and to points scored at the MFA Awards. Two other companies are new entries to the top 10 this year as Google and Network Ten (9) make significant gains.
Google’s leap up from 13 rests on its high scores in the study, where it topped the rundowns for culture, performance, professionalism, innovation and leadership.
Three companies fell out of the Top 10, including ARN which moved to 17, Bauer, which now sits at 12, and Fairfax at 11. Representation scores are gleaned from the performance of sales teams based on a range of awards entered by media owners, as well as independent surveys such as Media i and the annual AdNews survey.
Media companies also earn points for Work in industry awards programs such as the Walkleys, Logies and MFA Awards. Rankings show that the ABC outperforms its commercial rivals in radio, TV and in journalism awards. It was way out in front of Seven, Ten and Foxtel in the Logies, Fairfax and News Corp in the Walkleys, and streets ahead in the AIMIA digital awards. Whether this superior performance can continue after funding cuts will be another story.
Other notable performances come from Fairfax, which outgunned its News Corp rival in Newspaper of the Year Awards, and Bauer, which left NewsLifeMedia and Pacific Magazines for dust in the Australian Magazine Awards, taking top spot with three times as many points as its nearest rival.
The aim of the Media Company Rankings is to provide a league table for media owners to rate their performance against their peers – in both performance as a sales organisation, and in terms of their output
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