Round 3 is the final round for performance and work produced predominantly in calendar 2012. In each of the four categories the top 10 networks and top 10 offices are shown in charts combining AOTY ranks with ranks for work. The charts can be seen in full on the iPad version of the 19 April 2013 edition of AdNews. This is available to AdNews subscribers at no charge, or single copies can be purchased from the iTunes store for $2.99.
Also available via iPad in the 19 April edition are the full rankings by AOTY points and the full rankings by work points. In total there are six charts ranking agencies in each of the four categories.
AdNews Agency Rankings – overview and points system
The AdNews Agency Rankings are based solely on awards results. They rank agencies not only by the awards they win for their work, but also by Awards for how well they run their agencies as businesses. By combining these aspects we believe we provide a more balanced way of assessing how agencies are performing. We analyse award results across four categories:
Advertising awards, including creative and effectiveness
Media planning and strategy awards
Direct marketing awards
Within each category there are two rankings. One is for awards for the best work in that field. The other is for awards won by the agency as a whole. These are the agency of the year awards run by AdNews, B&T and Campaign Brief. See charts at the end of this page for the point scores in each award.
To arrive at a final ranking for each agency we combine the rankings, not the points, achieved in agency of the year awards and awards for work.
The rankings are released three times a year: Round 1 in July, Round 2 in November and Round 3 in April. Round 3 is the culmination of award scores for the previous calendar year.