Second radio ratings: Kyle and Jackie O pick up speed in Sydney

By AdNews | 30 April 2019
Kyle and Jackie O

In the second of eight radio ratings surveys for the year, results for the 10 February to 2 March and 10 March to 13 April periods show listeners of broadcast radio as well as separate digital radio data, known as DAB+.

The charts below (click to expand) show ratings across Sydney, Melbourne, Brisbane, Adelaide and Perth.

Catch-up on the first radio ratings of the year here and the ratings of 2018 here.

Sydney

2GB continued its dominance of the commercial market in the second ratings period, with a 14.5% audience share, up 1.1% from the first survey.

In second place is Nova Entertainment's Smooth FM, which also held onto its previous position, taking an audience share of 9.5%, despite a slight drop of 0.2 percentage points.

Kiis 106.5 leapfrogged into third place from fourth in the first survey, up 1.4 percentage points and taking a 9.1% share of audience.

In fourth place was WSFM, which dropped a spot, shedding 0.9 percentage points, with its audience share dropping to 7.9%.

In fifth, sixth and seventh place were Nova 96.9, 2Day FM and Triple M, with a 6.6%, 6% and 4.7% audience share, respectively.

Breakfast breakdown: Kyle and Jackie O continue FM breakfast streak

Macquarie Media's 2GB has once again retained the top breakfast slot with a 16.4% audience share, up 1.2% since last survey.

Kyle and Jackie O, of Kiis 106.5, came in second, holding onto the number one position for FM commercial radio breakfast with an audience size of 11.4%, also seeing an increase from last survey, up 1.3 percentage points.

In third for commercial breakfast is Smooth FM with 8% of the audience, holding onto its spot, despite a slight decline of 0.5 percentage points from the first survey.

It was once again followed by WSFM which continues to creep up on third spot, but was unable to do so this time, falling by 0.3 percentage points, taking a 7.9% overall share.

Nova 96.9 came in fifth, with 6.9% of the audience, bouncing back from its 2% hit in the first survey, increasing slightly by 0.5 percentage points.

It was followed by 104.9 Triple M with a 4.9% share of the audience, up by 0.2 percentage points.

The struggling 104.1 2Day FM came in last once again, with audiences holding relatively firm, up by 0.1 percentage points, reaching 4.5% of the total audience.

Drive time action

Smooth FM maintained its strong start in 2019, claiming the top sport in the drive time slot for the second time, up 0.1 percentage points, nabbing a 10.3% audience share.

2GB came close to pipping the FM station, holding onto second spot from the last survey after falling to fourth at the end of last year. This time the station was up 0.7 percentage points, taking a 10.2% share.

In third place was Kiis FM which jumped to an 8.7% audience share, up a solid 1.8 percentage points from last survey.

Following its significant 4.3% drop in the first survey of 2019, Nova 96.9 held in fourth place, up by 0.1 percentage points and taking a 8.4% share.

In fifth place was 2Day FM, which went up 0.2 percentage points and took a 7.1% share. It's followed by WSFM which fell from third place after taking a 1.6% hit, ending the survey period with a 6.9% audience share.

In last place remains Triple M with a 4.9% share, also taking a sharp hit of 1.7 percentage points.

 

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Digital radio wars

Edge Digital remained the number one digital radio station this survey with 85,000 listeners, declining by 14,000.

In second spot was MMM Greatest Hits, up from third place in the last survey, with 70,000, down 14,000.

Coles Radio took out third spot, jumping by 6,000, reaching a total of 64,000.

Melbourne:
Retaining the top spot for total listenership in Melbourne is 3AW, with 15.2% of the audience share, up 0.8% since the last radio ratings.

In second place is Nova’s Smooth FM 91.5 with 11% of the audience share. The station was able to move up from third place with a 1.3% increase since the last radio ratings.

It’s followed by ARN’s Gold 104.3, which has 10.1% of the audience, up by 0.7%.

Slipping to the fourth spot from second is SCA’s 101.9 Fox FM, down by 0.8% to 9.6% of the audience share.

Breakfast breakdown
Macquarie Media’s 3AW also took out the top breakfast slot with 19.5% of the audience share, despite a 0.4% drop.

In second is Smooth FM with 9.5% of the audience. The station was able to climb from fifth spot with the help of a 1.7% audience increase.

In third place is 101.99 Fox FM with 8.7% of the audience, down by 1.5%. It’s followed by ABC Melbourne, which dropped by 1.5% to take 8.6% of the audience.

In fifth place is Triple M with 8.1% of the audience, down by 0.3%.

Drive time action
Also in first place for the drive time slot is 3AW with 12.7% of the audience, up by 1.9% of the audience.

It’s followed by 101.9 Fox FM with 10.6% of the Melbourne audience, down by 0.9%.

In third spot is Gold 104.3 with 10.2% of the audience, up by 1%.

Smooth FM was once again able to move up in the ratings, sitting in fourth place with 9.6% of the audience. An increase of 1.6% helped the station move up a spot since the last radio ratings.

Digital ratings
In first place for Melbourne digital ratings is Double J with 71,000 listeners, dropping by 5,000 listeners.

In second is Coles Radio with a steady 65,000 listeners.

It’s followed by Easy Hits and MMM Classic Rock, which both hold an audience of 54,000. MMM Classic Rock slipped from equal first to third place since the last radio ratings, with audience dropping by 22,000.

In fourth is ABC Jazz with 49,000 listeners, up by 10,000.

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Brisbane:

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Adelaide:

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Perth:

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