First radio ratings of 2019

By AdNews | 12 March 2019
 

In the first of eight radio ratings surveys for the year, results for the 20 January to 2 March period show listeners of broadcast radio as well as separate digital radio data, known as DAB+.

The charts below (click to expand) show ratings across Sydney, Melbourne, Brisbane, Adelaide and Perth.

Catch-up on the radio ratings of 2018 here.

Sydney

To start the year in Sydney, 2GB continued its dominance of the commercial market, with a 13.4% audience share, despite a decrease of 0.5% since the final survey of 2018.

In second place is Nova Entertainment's Smooth FM also held onto its previous position, taking an audience share of 9.7% amd continuing its growth from last year, up a further 0.6 percentage points.

WSFM crept into third place, up 0.1 percentage point and taking an 8.8% share of audience.

In fourth place, Kiis106.5 shed 1.1 percentage points, with it audience share dropping to 7.7%.

In fifth, sixth and seventh place were Nova 96.9, 2Day FM and Triple M, with a 6.5%, 5.9% and 4.6% audience share, respectively.

Breakfast breakdown: Kyle and Jackie O take early FM lead

Macquarie Media's 2GB has once again retained the top breakfast slot with a 15.2% audience share, despite dropping by 1.3% since last survey.

Kyle and Jackie O, of Kiis 1065, came in second, holding onto the number one position for FM commercial radio breakfast with an audience size of 10.1%, also down 0.4% since the last survey.

In third for commercial breakfast is Smooth FM, which bounced back from its staggered end to 2018, jumping by 1.4 percentage points and taking an audience share of 8.5%.

It was followed by WSFM which took a slight hit to its listenership, falling by 0.8 percentage points, taking an 8.2% overall share.

Nova 96.9 came in fifth, with 6.4% of the audience, taking a reasonable hit, down 2% and was followed by 104.9 Triple M with a 4.7% share of the audience, also down 1.5%.

The struggling 104.1 2Day FM came in eighth once again, with audiences continuing to dip, down 0.2 percentage points, reaching 4.4% of the total audience.

Drive time action

Smooth FM got off to a strong start in 2019, claiming the top sport in the drive time slot, up 1.0 percentage points, nabbing a 10.2% audience share.

2GB climbed back into second spot after falling to fourth at the end of last year, after it leapt by 1.3 percentage points, taking 9.5% of the total drive audience.

Back in third place was WSFM, which shot up from sixth place at the end of last year, taking a 8.5% audience share, up 0.4 percentage points.

After ending the year on top, Nova 96.9 has seen a steep drop off to start 2019, falling by 4.3 percentage points to a 8.3% audience share.

It's followed by Kiis and 2Day FM in equal fifth place, both taking a 6.9% audience share.

In last place was Triple M with a 6.6% share, remaining unchanged in percentage points.

Sydney:

sydney.png

Digital radio wars

Edge Digital crept back into the number one digital radio spot with 99,000 listeners, growing by 16,000.

In equal second sport was Double J and MMM Classic Rock, each with 94,000, each growing by 41,000 and 31,000 listeners, respectively.

MMM Greatest Hits took out third spot, jumping by 28,000, reaching a total of 84,000.

Melbourne

3AW took the number one spot in the first ratio ratings of the year for total listenership in the Melbourne market despite a 0.4% drop, with a 14.4% audience share.

Second is SCA’s 101.9 Fox FM with 10.4% of the audience, up 0.8% since the last radio ratings.

The station is followed by Nova’s Smooth FM 91.5, which experienced a 0.9% dip, taking 9.7% of the audience.

Closely behind in fourth place is ARN’s Gold 104.3 with 9.4%.

Breakfast breakdown

Macquarie Media’s 3AW also came first in the breakfast slot, with 19.9% of the audience, up 0.5%.

It is followed by 101.9 Fox FM, which experienced a 0.7% increase to reach 10.2% of the Melbourne market.

In third is ABC Melbourne at 10.1%, up 0.1%, followed by 105.1 Triple M with 8.4% of the market, up just 0.1% since last year.

In fifth is Smooth FM 91.5 with 7.8% of the market, down 1.1%.

Still in sixth place is Nova 100 with 7.5% of the Melbourne audience.

Drive time action

In first place for the drive time slot is 101.9 Fox FM with 11.5% of the audience. This is up just 0.5% from the previous radio ratings.

It is followed by 3AW at 10.8%, down 0.2% since last year.

In third is Nova 100 with 9.5% of the audience, down 0.3%.

Close behind is 105.1 Triple M with 9.2% of the audience, up 1.9%.

Tied with Triple M in fourth place is Gold 104.3, which slipped by 0.6% from fourth place since the last radio ratings.

Smooth FM came in fifth with 8% of the audience, down by 2.2%, the largest drop in listenership in the drive time slot.

Digital ratings

Double J is joined by MMM Classic Rock in the top spot, with 76,000 listeners each.

Double J is up by 11,000 listeners since the last radio ratings, while MMM Classic Rock received an extra 17,000.

Coming in second, Coles Radio is at 65,000 , up 6,000 listeners.

Trailing behind is The 80s iHeartRadio with 57,000 listeners, up by 9,000.

In fourth is ABC Kids Listen with 56,000 listeners,up 5,000, followed by Easy Hits with 54,000. Easy Hits received an extra 10,000 listeners since the last radio ratings.

Melbourne:

melbourne.png

Brisbane:

brisbane.png

Adelaide:

adelaide.pngPerth:

perth.png

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus