SCA to let breakfast show 'speak for itself' as listeners share views

Pippa Chambers
By Pippa Chambers | 23 January 2017
The Em Rusciano Radio Show with Harley Breen

Today marks the first day of the radio ratings season and Southern Cross Austereo (SCA) will no doubt be paying close to attention to the social media and listener feedback around its new breakfast show featuring comedian duo, Em Rusciano and Harley Breen.

It's the fourth breakfast show on 2Day FM in four years since Kyle and Jackie O defected to Australian Radio network's Kiis FM. The breakfast slot attracts big advertisers including Woolworths, Chemist Warehouse and Blackmores and others such as Melbourne Institute of Technology and Luna Park and is traditionally seen to prop up the day's schedule, so execs will be keen to ensure the show is a hit in the first radio survey on 14 March.

The Em Rusciano Radio Show with Harley Breen from 6-9am on 2Day FM replaces Rove & Sam who were axed from the prime time slot and bumped to a 7-8pm slot. The decision came after Rove & Sam, along with SCA executives, took some time off over the summer and after a review, “decided that the best route forward for all was to move their show into another time slot” the SCA statement said at the time.

In the final survey of the year the duo continued to fall in the ratings, shedding 1.3 points to a share of 3.8% in the final ratings survey. Some media agency execs say SCA may have been 'overly patient' with Rove & Sam.

According to a Twitter sentiment analysis of Em Rusciano and Harley Breen's names, handles and the show hashtag, the duo has today so far received 97% combined positive and neutral feedback and just 3% negative. There is of course the usual caveat around sentiment analysis not being perfect, especially when it comes to Aussie sarcasm.

Despite the commentary and speculation around the show the radio network is keeping schtum for now. A spokesperson for the network tells AdNews it wants the show to “speak for itself” in the first week.

However, many listeners have already taken to social media to share the views, and it's broadly positive so far. Check them out below and let us know your views.

Check out a video clip of Rusciano laying into the Daily Mail from her summer show:

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