SBS merges TV and digital leadership - bolsters cross-platform offering

James McGrath
By James McGrath | 23 June 2015

SBS has undertaken "a structural evolution" as it merges its TV and digital sales leadership. 

Adam Sadler, currently head of sales for TV, will become the head sales honcho across both TV and digital,  with the existing  digital sales head to lead a team to ensure “all SBS digital assets are fully integrated with a commercial offering”.

SBS director of sales Andrew Cook saying that it was about creating a single point of contact for buyers.

“This structural evolution will provide clients and agencies alike with one single point of contact for all SBS Media's screen offering,” Cook said.

With Sadler stepping across to pick up digital too, current national digital sales director Hayley Cameron will lead a “digital commercialisation team” aimed at beefing up its digital commercial offering.

Cameron will be responsible for “digital pricing and inventory across all platforms, programmatic trading, digital automation and integration of data.”

The changes will be effective from July.

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