Samsung, IBM, Mercer and Airtasker marketers reveal what makes an Agency Of The Year Award winner.
Here they share what makes one agency stand out from another.
"Anybody who made it into a finalist category demonstrated a real focus on commercial outcomes from their work," Mercer chief customer officer Cambell Holt says.
This year’s judges span senior marketers from across FMCG, financial services, retail, travel and more.
“AdNews is thrilled to be bringing together the country’s top marketers to judge the annual Agency of The Year Awards," AdNews publisher Assia Benmedjdoub says.
“Now is the time to assemble entries and prepare to celebrate the work of our incredible industry.”
Entries for the awards close at 4pm on Wednesday 28 July, 2021. This year’s awards will take submissions from 1 January 2020 to 30 June 2021 unless specified otherwise.
The AdNews Agency of the Year Awards will be held on 28 October, 2021 from 1pm at The Ivy Grand Ballroom and followed by an after party at The Ivy Pool Bar.
The entry kit for the awards can be downloaded here.
This year’s awards:
A. Creative Agency of the Year
B. Media Agency of the Year - sponsored by PubMatic
C. Independent Agency of the Year - sponsored by Amobee
D. Small Agency of the Year (Headcount under 25)
E. Digital Agency of the Year
F. PR Agency of the Year
G. Content Agency of the Year
H. Branding and Design Agency of the Year
I. Ad Campaign of the Year
J. Media Campaign of the Year - sponsored by Disney Advertising sales
K. Small Budget Media Campaign of the Year (Less than $500,000)
L. Social Media Campaign of the Year
M. Best Use of Data in Campaign Planning
N. Best Use of Content
O. Brand Partnership Award
P. Social Responsibility/Pro Bono Award
Q. The Diversity Award - sponsored by TikTok
R. The Game Changer Award - sponsored by Twitch
S. Emerging Leader of the Year (selected from the Top 20)
T. Employer of the Year (headcount over 75)
U. Employer of the Year (headcount under 75)
V. Marketing Team of the Year - sponsored by Nova Entertainment
W. Media Trading Team of the Year- sponsored by Seven
X. The AdNews Effectiveness Award - sponsored by Google
Y. AdNews Hall of Hame (selected by AdNews)
Z. AdNews Agency of the Year Award (selected by AdNews) – sponsored by TikTok
Check out last year's winners here
For more information on the awards visit here. All entries can be made here.
AdNews would also like to thank this year’s presenting partner TikTok; supporting partners Amobee, Disney Advertising Sales, Google, Nova Entertainment, PubMatic, Seven and Twitch; and associate partners Adstream, IVE and TVSquared.
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