Samsung CMO Arno Lenior to depart

Rosie Baker
By Rosie Baker | 17 April 2015

Samsung's CMO Arno Lenior is to depart the tech giant after three years in the role.

Lenior told AdNews this morning that the timing was right for him to move on but didn't give any hints as to what his next move might be.

“My ambition was to continue to build the brand by delivering world-class campaigns and I am confident that this has been achieved.

"On a personal front, I am very excited for what the future holds for me. The past three years have been particularly rewarding and I am lucky to have led such a committed and talented group of people. The external industry awards and the internal global best practice results are things that I’m proud of and will fondly remember,” he said.


Lenior plans to take some time out and will work with Samsung on the transition of its senior marketing leadership.

The recruitment process for the role will likely look at internal and external candidates over the next month.

Under his stewardship, Samsung has launched a number of award winning campaigns including LifeLIVE, SlideLiner, S-Drive and the Galaxy S5 Made for Australia campaign and recent work for its virtual reality headset.

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