Credit: Babak Habibi via Unsplash
Samsung Australia is reviewing its media and creative accounts as part of a routine assessment of its agency roster.
Clemenger Group, which has held both accounts since 2020, is the incumbent.
"Samsung Australia works closely with a team of great agencies across multiple marketing and media disciplines,” a Samsung Australia spokesperson told AdNews.
“As part of our usual process, we periodically review our roster to ensure we continue to drive the best outcomes for our business.”
The review comes as Clemenger BBDO continues to produce work for Samsung, including a recent influencer campaign for the Bespoke AI Jet Ultra Stick Vacuum which sent content creators boxes filled with shredded competitor vacuums to clean up.
Samsung Australia did not confirm a timeline for the review process.
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