400W of suction power.
Samsung Australia is raising awareness of the Bespoke AI Jet Ultra Stick Vacuum in a campaign via Clemenger BBDO.
The vacuum has up to 400W of suction power.
Content creator Jessiika Wilson was one influencer who received the mailer of mess to clean with the vacuum.
“I honestly thought it was a joke when tiny shards of vacuums exploded all over my floor,” said Wilson.
“Thankfully, Samsung had provided me with a Bespoke AI Jet Ultra stick vacuum to test. They weren’t joking about cleaning up the competition. It was so easy!”
91% of Gen Z consumers say they’re more likely to try new products after seeing creators use them, according to Clemenger BBDO executive creative director, Paul Meates.
“We put the Bespoke AI Jet Ultra Stick Vacuum directly in the hands – and feeds – of those who have a huge influence over the buying decisions of Australians,” said Meates.
“Our rigged box gave influencers firsthand experience of the incredible power and cleaning performance of the vacuum in a way their followers couldn’t ignore.”
The campaign is live across YouTube and Meta.
“By combining design with disruptive storytelling, we’ve created a launch moment that cuts through and connects with Australians,” said Samsung Australia head of consumer electronics marketing, Brett Turnbull.
“Samsung has been providing cutting-edge innovations in the home appliance industry for over 50 years and knows that consumers look to our brand as one they can trust to be powerful, reliable and long-lasting.
“We’re proud to see our innovation brought to life in a way that’s unmissable, entertaining, and impossible to fake.”
Credits
- Clemenger BBDO - Creative & Media Agency
- Scoundrel – Production
- The Editors – Post-production
- Eleven – PR
