Saatchi & Saatchi has been named as Nestlé Australia's lead creative agency across its beverages and foods portfolio.
The agency now oversees all strategic and creative duties on a number of brands, including Nescafé Blend43, Nescafé Gold and Maggi.
The account was previously held by Marcel.
Saatchi has already released its first campaign for the brand, promoting Nescafé Blend43 across radio, social and experiential activities.
'Raise a Cuppa', a large-scale brand campaign, celebrates how far neighbours go for each other.
Saatchi & Saatchi CEO Anthony Gregorio said it's a privilege to launch new work for the iconic brand.
Nestlé Australia director Martin Brown said Saatchi's upcoming work for Nescafé Blend 43 is testament to the thinking of the team at the agency.
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