Ryvalmedia wins MyDeal's SEM and performance media account

Paige Murphy
By Paige Murphy | 27 July 2021
Ryan Gracie

Ryvalmedia has been appointed as SEM and performance media agency partner for MyDeal.com.au after a competitive agency review.

MyDeal is one of the fastest-growing ecommerce retail platforms in Australia.

Ryvalmedia's remit includes SEM, digital media performance strategy, planning, trading, and implementation, with scope for data, technology, and analytics project work.

"The team at Ryvalmedia are humbled to be partnering with one of the earliest online retailers to launch a marketplace in Australia," Ryvalmedia managing director Joseph Pardillo says.

"Working alongside them and advancing their technology and media performance processes, with the collective ambition to be at the forefront of consumer experience in e-commerce, is an experience in itself.

"Their exciting roadmap of growth and opportunities, including expanding their own private label business, positions the MyDeal business well in a sector that is seeing accelerated growth.

"We look forward to evolving the MyDeal marketplace alongside CEO Sean Senvirtne and CMO Ryan Gracie, together with the entrepreneurial spirit and strong leadership in place. As more and more people transition to shopping online, MyDeal is certainly well placed to capture the increased demand."

Launched in 2011 and ASX listed, MyDeal.com.au is an Australian retail marketplace, connecting Australian consumers with over 1,000 retailers through their proprietary marketplace platform.

MyDeal provides customers with a wide range of products across home and lifestyle, representing over 6,000,000 products and 2,000 categories. 

The business has over 900,000 active customers.

"After a detailed tendering process, it became clear quite early that Ryvalmedia is the performance agency that's going to take MyDeal through the next rapid phase of growth," MyDeal chief marketing officer Ryan Gracie says.

"MyDeal is a brand on a steep upwards trajectory, and Ryvalmedia mirrors and compliments this ambition. For me, choosing an agency always comes down to the people, not the name on the agency door, I want an agency to be a true extension of the MyDeal marketing team. Simon Ryan, Joseph Pardillo and their extremely high calibre team are exactly that.

"SEM is a major revenue driver for our business, and I am highly confident that we have placed this vital channel into the most capable hands in the country."

Work commences on the account in July.

This the latest win for Ryvalmedia which has also picked up Openpay and MYOB Australia as clients.

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