Ryvalmedia wins $5 million Openpay media account

Paige Murphy
By Paige Murphy | 6 July 2021
Joseph Pardillo

Ryvalmedia, part of RyanCap, has been appointed as media planning and buying agency partner for global payments fintech Openpay following a competitive agency review.

The account is valued at $5 million with Openpay planning to increase advertising spend as it commences its next phase of growth and expansion in Australia.

"The BNPL (buy now, pay later) sector is growing rapidly, and Openpay was looking for the right strategic partner to support the next phase of growth for our business," Openpay head of marketing APAC Bryan Leong says.

"Ryvalmedia impressed us with their expertise, balanced approach, and alignment to Openpay's values. As we change the way that people pay, for the better, we are excited to have Ryvalmedia on board for this journey."

In addition to multi-channel planning and buying, the scope of work will include key partnership activations, performance media, social, data, and analytics.

"The Ryvalmedia team are delighted to welcome Openpay as our partner and play an intrinsic role in helping Openpay change the way people invest in goods and services more flexibly," Ryvalmedia managing director Joseph Pardillo says.

"Working alongside such sophisticated fintech-based organisations is challenging and complex but rewarding in a world where customers want much more frictionless and contactless experiences from brands and businesses.

"As the use of alternative payment solutions at the checkout increase, the uptake of the BNPL model should also follow suit and is fast becoming a value-exchange customers are expecting from financial lenders when making purchases in the new economy."

The appointment formally commenced last month.

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