Ryvalmedia wins $8 million MYOB Australia account

Paige Murphy
By Paige Murphy | 6 May 2021
Joseph Pardillo

Ryvalmedia, part of Simon Ryan's RyanCap, has been appointed media planning and buying agency partner for MYOB Australia, with the account valued at $8 million, after a closed pitch.

The remit and scope of work will include holistic media strategy and partnerships, planning, and buying.

"It is a privilege to partner and provide future-thinking platform solutions for advanced businesses and new or emerging SME's alike, in a time when transformative disruption is creating unprecedented opportunities," Ryvalmedia managing director Joseph Pardillo says.

"Partnering with MYOB, who is a key foundation for any company to help manage their growth and overall business operations, is both exciting and extremely rewarding."

The appointment will formally commencing from this month.

"We're looking forward to working with Ryvalmedia," MYOB Australia, media and partnerships manager, Melissa Spiers says.

"Joseph and the team have impressed us with their strategic thinking and the new opportunities they are bringing to the table."

This is the latest win for Melbourne-based, digital-first media agency Ryvalmedia which opened up shop last year as the first business within former dentsu and carsales' boss' Simon Ryan's new parent company RyanCap.

Since launching the agency has also won business with global entertainment marketing company AKA, as well as Specialized, The Good Feet Store, Sleepmaker, Lucidity, and CarConnect.

The agency also acquired indie digital media shop JBZ Digital which has aided in its growth internally with staff and its client roster.

The business was rolled into Ryvalmedia and joined the growing Ryancap family which also includes marketing data and technology business Foxcatcher, led by managing director David Gaskill.

Earlier this week, Ryan announced RyanCap had made a strategic investment in law and advisory firm EMT Partners.

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