Ryvalmedia expands MyDeal account to full media remit

Chris Pash
By Chris Pash | 26 October 2021
Joseph Pardillo

Ryvalmedia, founded by former Dentsu CEO Simon Ryan, has won the full media remit for MyDeal following its appointment in July for performance media duties.

The expanded partnership and scope of work, effective from October, will include all media, non-digital and digital, performance and digital strategy through to data and tech services.

Ryvalmedia’s first full-service campaign for the online pureplay will be activating the MyDeal brand re-launch, communicating their recent business and positioning re-fresh.

ASX listed, MyDeal is one of the fastest-growing eCommerce retail marketplaces in Australia, after launching in 2011. MyDeal connects millions of consumers with thousands of Australian retailers, providing customers with the best prices and the biggest range of products.

Managing Director Joseph Pardillo: "The team at Ryvalmedia are honoured to be expanding our partnership remit with Ryan Gracie and his team, bringing to life the many step-changes that they are aggressively advancing across their growing
business, beginning with an exciting through-the-line campaign that we are super proud to be a part of.

"This win, coinciding with several other new and diverse client partnerships formed over the past couple of months spanning sport & entertainment, fintech and the emerging environmental conservation sector, is testament to the talented and unique capabilities that we’ve built within our team infrastructure to date.”

MyDeal CMO Ryan Gracie: “Appointing Ryvalmedia to handle our TV, radio and programmatic digital across YouTube and BVOD was a natural next step in our partnership.

"They have deep relationships with the Networks, use data to drive decisions and can keep up with the pace of our business. It’s an exciting time at MyDeal and having Joseph and his team working as an extension of ours is a major win."

Ryvalmedia continues to grow its portfolio of clients with the addition of Green Collar, Self Made, and the Melbourne United Basketball Club.

New business wins equate to $25 million in digital and non-digital media billings for the third quarter of the year.

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