Cindy Rose briefing analysts.
WPP’s Ogilvy, VML and AKQA will reportedly be moved under a new creative umbrella at the UK-based global advertising group.
The Financial Times said the group will create a new holding structure called WPP Creative, according to three people with knowledge of the plans.
“WPP will retain existing creative agencies, including Ogilvy, VML and AKQA, but move them under one banner with the aim of simplifying its offering to clients by bringing in more integrated services across the businesses,” the newspaper said.
However, the proposal was still being finalised and could change.
WPP is expected to reveal details of the plan when it releases December quarter and full year financial results later this month.
Last month WPP announced a single global production unit called WPP Production.
Cindy Rose, who took over last year as CEO at WPP, once the world’s biggest advertising group, is working on a turnaround plan.
She described as “unacceptable“ September quarter revenue falling 3.5% to £3.259 billion on a like-for-like basis.
In Australia, like-for-like revenue less pass-through costs was -8.5% for the September quarter. In the UK it was 8.9% and North America -6%.
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