Cindy Rose. Credit: WPP
WPP has combined Hogarth with its production teams across the network, creating a single global production unit called WPP Production.
The restructure brings creative producers from across WPP agencies into one operating model, as demand increases for higher volumes of content delivered across markets, platforms and formats.
Hogarth global CEO Richard Glasson will lead the new unit as CEO of WPP Production. The company said the model is designed to support integrated delivery across creative, media and production, using AI-enabled workflows and shared technology.
“This is a transformative moment for us and, more importantly, for our clients. Bringing all of WPP’s craft expertise together in WPP Production reinforces our position at the heart of WPP's integrated offering,” Glasson said.
“It allows us to activate the full collective power of WPP, its talent, creativity, technology and data, to redefine content creation.
“We are focused on delivering smarter, more innovative and world-class storytelling that drives business for our clients.”
WPP Production will operate on a single platform supported by WPP Open, combining agency producers, Hogarth Studios and specialist production teams.
The group said the unit will employ close to 10,000 people globally, with operations in more than 40 cities, and will continue to invest in studio infrastructure, including virtual and hybrid production facilities.
WPP CEO Cindy Rose said the change supports the company’s wider integration strategy.
"The launch of WPP Production is a cornerstone of our strategic vision to integrate our services, making it easier for clients to access WPP’s full spectrum of capabilities,” Rose said.
“In a rapidly evolving landscape where content is king, WPP Production will be the powerhouse that enables us to be the trusted growth partner for our clients. This is about delivering exceptional value and setting new benchmarks for the quality and scale of content production worldwide."
WPP said the consolidated model is intended to improve speed, efficiency and consistency of production for clients across regions, while maintaining local market delivery.
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