Australian streaming startup Sports Flick has reportedly secured the broadcast rights for the UEFA Champions League in Australia, taking it from Optus.
Sports Flick, a Sydney-based platform which offers livestream and on-demand content, reportedly won a blind-style tender process for the football tournament, according to media reports.
Reports suggest the deal is worth about $60 million over a three-year period.
Optus had previously secured the Australian broadcast rights to the UEFA League in 2018 for three years.
The win for Sports Flick comes days after it secured the football 2021 Korean K-League, which was also previously held by Optus.
CEO and founder of Sports Flick, Dylan Azzopardi, says the platform will be announcing further football leagues.
Football content on @SportsFlick at the moment. Stay tuned as we’ll be announcing a few more football leagues in the coming days. @SportsFlick “A Home For Football”⚽️ @UWCL ✅@lgaprimera ✅@AGLeague_EN ✅@kleague ✅— Dylan Azzopardi (@DylanAzzopardi3) February 25, 2021
Sports Flick hosts other tournaments such as the Liga Primera, UEFA Women’s Champions League, cricket ODI matches, and the National Amateur Body-Builders Association Australia International championship.
Subscription for Sports Flick is available for $14.99 a month.
AdNews has asked Sports Flick for comment.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at email@example.com