Report: Australian startup nabs UEFA Champions League from Optus

Mariam Cheik-Hussein
By Mariam Cheik-Hussein | 1 March 2021

Australian streaming startup Sports Flick has reportedly secured the broadcast rights for the UEFA Champions League in Australia, taking it from Optus.

Sports Flick, a Sydney-based platform which offers livestream and on-demand content, reportedly won a blind-style tender process for the football tournament, according to media reports.

Reports suggest the deal is worth about $60 million over a three-year period.

Optus had previously secured the Australian broadcast rights to the UEFA League in 2018 for three years.

The win for Sports Flick comes days after it secured the football 2021 Korean K-League, which was also previously held by Optus.

CEO and founder of Sports Flick, Dylan Azzopardi, says the platform will be announcing further football leagues.

Sports Flick hosts other tournaments such as the Liga Primera, UEFA Women’s Champions League, cricket ODI matches, and the National Amateur Body-Builders Association Australia International championship.

Subscription for Sports Flick is available for $14.99 a month.

Sports streaming has become increasingly fragmented in Australia, with the emergence of Foxtel’s Kayo Sports, as well as new entrants Stan Sport and Amazon Prime Video.

AdNews has asked Sports Flick for comment.

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