Recipe to Riches goes in for a second taste, Jess Gill joins line up

James McGrath
By James McGrath | 8 October 2014
Recipe to Riches: Season Two

Recipe to Riches will air its second season starting on October 21, with Woolworths marketer Jess Gill joining the line up alongside Russel Howcroft, who replaced Droga5's David Nobay.

Nobay, with Droga5, left the show after the agency lost the Woolworths creative account to Leo Burnett.

There was speculation that Todd Sampson from Leo Burnett would be part of this season, but that was quickly scotched with Network Ten coming up with its own replacement in Howcroft.

Also joining the panel this year will be Woolworths director of customer experience Jess Gill.

Each week the show will feature three contestants trying to turn their recipes into mass-producable products ready to hit Woolworth's shelves the day after the program airs.

All contestants will be aiming for the grand prize though, $100,000 in cash and a partnership with Woolworths.

Also on the panel this year will be chef Darren Robertson and Carman’s Fine Foods founder Carolyn Creswel.

The judges will help the home cooks take their product from idea to reality from the Batch Up Kitchen to the Brand Workshop, before finally hitting the streets for a tailormade product launch.

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

Need a job? Visit

Have something to say? Send us your comments using the form below or contact the writer at


Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

Read more about these related brands, agencies and people

comments powered by Disqus