Reborn bolsters Nestlé account with new wins

Pippa Chambers
By Pippa Chambers | 28 April 2015

After two competitive pitches Sydney and Melbourne-based agency Reborn has picked up a bigger slice of the of the Swiss multinational food and drink company Nestlé.

Full-service agency Reborn, headed up by MD and former JWT Australia CEO Noel Magnus, has scooped further key digital responsibilities. It already holds the Milo account, but has now also been appointed by the FMCG giant to handle work on Nestlé corporate and Nescafe brands.

“We’re really, really excited about these wins - it’s a testament to the recent changes we’ve made to our business’, says Magnus.

“Having genuine capability in all key communication channels is essential for optimised delivery – I’ve always believed that. And in today’s world, with marketing departments under serious resource and time pressure, it makes more sense than ever.”

Just last month the independent agency added am M&C Saatchi alumni onto its books, with creative director Paul Dunne joining the roster. In March Magnus also told AdNews it is also has plans well underway to launch an overseas offering by mid this year, and while he wouldn't be drawn on where, he confirmed it would be a “northern hemisphere” location.

As well as Dunne's arrival, it launched a joint venture with thedylanagency’s, Dylan Taylor. The agency has also added nine new staff members across account management, strategy, creative, and social.

“The high quality of our recent appointments, and the breadth of our new offer impacted significantly in these results - adding such important parts of Nestlé to our roster is just brilliant’ Magnus added.

“We’ve been flat out over the past few months so it’s really satisfying to see results like this coming through.”

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