R/GA appoints LIDA's Victoria Curro to lead Sydney

Paige Murphy
By Paige Murphy | 18 November 2019

R/GA Australia has appointed Victoria Curro as managing director of Sydney.

Curro starts November 25.

With more than 19 years experience, Curro joins R/GA from LIDA, part of the M&C Saatchi Group, where she has spent more than three years as managing director.

Earlier in the year, Curro and the LIDA team worked with AdNews for an investigation into the journey of Australian women within advertising.

Prior to LIDA, she held senior agency roles including strategy partner at Lavender, managing director of McCann Sydney and head of direct marketing and board member of George Patterson.

Curro is also a passionate advocate for diversity and developing young talent, having established networking groups for senior female marketers, serving as a mentor, and sitting on the advisory board for the UTS Advanced MBA Course.

R/GA Australia VP managing director Michael Tishall welcomed the appointment of a "passionate innovator" to the team.

“With a shared ambition of enabling people to do the best work of their career and track record of helping brands capitalise on new opportunities, there could be no-one better at the helm of R/GA Sydney," Tishall says.

Curro says she looks forward to helping growing the network within the region.

"I’ve admired R/GA from afar for many years and am thrilled to be given the opportunity to lead the Sydney office," Curro says.

"R/GA is a business that lives its purpose and is exceptionally well placed to lead an industry that is being disrupted. I'm excited to be joining Michael and the team across Asia to help grow the network in this region and together enable our clients to transform at speed."

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