Pureprofile shares rocket on appointment of new CEO

Chris Pash
By Chris Pash | 13 July 2020

Shares in ASX-listed martech Pureprofile surged after the appointment of Martin Filz as CEO.

He joins from Eureka AI, a business intelligence platform which generates actionable insights from mobile data, where he was managing director and chief revenue officer.

He replaces Nic Jones who resigned in August last year. Chairman Andrew Edwards took on executive functions from Jones.

In early trade on the ASX, shares in Pureprofile were up more than 300% to $0.033. 

“I am delighted to be joining Pureprofile," says Filz.

"The core business is very strong and has a solid base on which to build from. We are firmly in the right area of Insights and are well positioned to take advantage of the client move to data being faster, better and more insightful.

"Pureprofile has great people, clients, strong proprietary technology and a global footprint that has enabled us to grow and will ensure an exciting future."

Pureprofile chairman, Andrew Edwards: “We have been looking for an industry expert and proven business leader to join our team and the Board is pleased to have Martin join Pureprofile as CEO. He has extensive experience within the market research industry, with particular focus on data and insights, which form the core of our business."

Filz is active in digital and research bodies including the Association of Market and Social Research Organisations, the Australian Market and Social Research Society and the Interactive Advertising Bureau (IAB).

His appointment is effective from August 3.

The company also announced the promotion of John Griffin to chief technology officer. He has been with Pureprofile since June 2016, and was most recently head of Big Data and Infrastructure/Engineering. 

Pureprofile is a global leader in consumer research, data and insights and programmatic media. 

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