Nic Jones has gone from Pureprofile

Chris Pash
By Chris Pash | 29 August 2019

Pureprofile CEO Nic Jones has left the martech the same day the company announced a full year loss of $10.7 million and renegotiated its debt at a 20% interest rate.

The company reported overall revenue down 27.1% to $37.87million but growth in its core Data and Insights business with revenue up 14% to $18.4 million.

Continuing business revenue was $26.8 million, up from $25.4million.

Pureprofile says the maturity date on all debt facilities has been extended to October 2020 at and interest rate of 20% on $15.6 million.

Chairman Andrew Edwards has taken on executive functions from Jones.

“On behalf of the Board, I’d like to thank Nic for his contributions to the company during a challenging period in which he successfully restructured and turned around the business," says Edwards. 

"With a new financial year upon us, and the company in a much stronger position, the current management team are well positioned to capitalise on the momentum built with Nic over the last 18 months.”

Jones says he is grateful for the opportunity to oversee the positive transformation of Pureprofile.

"It has been a busy year for Pureprofile and I look forward to seeing Pureprofile reach its full potential," he says.

“I would also like to thank our talented staff, who have been a joy to work with and an absolute asset. This has been a truly rewarding experience and I wish the company every success in its future.”

Jones is a former managing director of Yahoo! Australia, managing director News Digital Media at News Corp, managing director digital AUNZ at Starcom MediaVest Groupm, and chief revenue officer of music video publisher, Vevo, based in both London and San Francisco.

Statutory results for the full year 2019:

pureprofile 2019

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