ASX-listed martech Pureprofile is re-launching its media business as Pure.amplify, to be headed by Tasneem Ali.
Pure.amplify will leverage its position as the only media company to be part of a global data and insights business.
“We are delighted to add Pure.amplify to the Pureprofile family; a business that is set to put the personal into the programmatic and get to the heart of brand identity,” says Martin Filz, who took over as CEO in July.
“The business will not only oversee programmatic advertising, digital and online marketing and advertising, but will also leverage first-party, declared data to provide deeper, richer ways to target consumers via digital media.”
Originally launched in 2009 as Sparcmedia, the business became one of Australia’s first independent trading desks. Sparcmedia’s media arm was acquired in 2015 by technology and consumer research business Pureprofile, and is today being launched as Pure.amplify.
New head of Pure.amplify, Tasneem Ali, joined Pureprofile in March 2020. She was most recently at global marketing technology platform FreakOut, where she was ANZ Lead - Video Supply and Demand.
Ali says digital advertising is about to undergo one of the most significant transformations of the decade.
“In a cookie-less world, the role of independent media platforms like Pure.amplify will be increasingly essential,” says ALi.
“As the media arm of a global data and insights business, our goal is to help our clients discover and capitalise on vital audience data.”
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