PubMatic pushes programmatic with Cam Dinnie hire

Pippa Chambers
By Pippa Chambers | 18 July 2017
 
Cameron Dinnie

Long-serving MCN exec turned CHE Proximity head of programmatic, Cameron Dinnie, has moved over to ad tech firm PubMatic.

Dinnie spent 11 years at MCN, holding roles such as head of programmatic trading, before leaving last year for a spot at CHE Proximity – which has been “quietly building” out a programmatic team to combat ‘wasteful’ broad persuasion. Dinnie was hired to build a team of traders and analysts that brought media, creative and data together into one division.

PubMatic, which is headed up in Australia by country manager Peter Barry, is ad tech firm focused on helping publishers maximise yield through programmatic selling.

See: Ad Tech 101: Header Bidding Unwrapped

Dinnie now takes the role as customer success director for the Asia-Pacific region.

Sydney-based Dinnie says as an industry we are only “at the beginning of the programmatic revolution” for publishers in the region.

“ I see my role at PubMatic as helping our publisher clients get the best out of their technology investments,” Dinnie says.

“My goal is to apply my experience and knowledge to help publishers manage complexity and help them implement the best solution so they can meet their business objectives.”

PubMatic APAC vice president Jason Barnes says the company will continue to expand its business across the region, underpinned by the growing adoption of header bidding and wrapper technology, and increased mobile and video monetisation for publishers.

“We are looking forward to Cameron making a significant impact in the APAC region for PubMatic, and benefiting from his significant experience in publisher-led monetisation, as that is our focus globally, and in the region,” Barnes says.

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