Publicis retires Mojo Sydney as Marcel opens

By AdNews | 8 March 2016
Marcel Sydney: The agency is deemed the “creative engine” of the Publicis business

Publicis Communications has restructured the Sydney arm of the business as its new flagship creative and digital agency Marcel opens its door.

The new structure will see Marcel as the “creative engine” of the Publicis business, with the network retiring its Publicis Mojo brand in the Sydney market only.

Mojo's clients including OPSM, Nestle, Tourism NT, Merial, Virgin Active, Kinder and AMEX will be folded into the new agency, along with Marcel's founding client Tiger Beer.

Marcel, which is run by former Droga5 Sydney founder David Nobay, has also announced its new management team which includes newly appointed executive creative director Scott Huebscher who joins from Leo Burnett.

In addition, the other key executives will continue in their roles including CEO Gavin Levinsohn, digital leader Kim Hopwood, head of content Holly Alexander, director of client services Ryan Bernal and chief strategy officer Iona Macgregor.

Publicis Australia CEO Andrew Baxter says the agency, which launches with 50 staff, will work alongside other Publicis businesses including incubator Drugstore and a soon-to-be launched design and technology business.

“The launch of Marcel presents us with the opportunity to accelerate the evolution of our Sydney business and offers clients an entrepreneurial team with exceptional talent,” Baxter says.

“With digital in the foundation of its capabilities the new Marcel is built with the next 10 years in mind.”

It follows the departure of chief creative officer Grant Rutherford from the network in November last year.

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