Publicis restructure off to strong start

Nicola Riches
By Nicola Riches | 20 April 2016

Publicis Group has issued its first set of financials off the back of December’s restructuring news which claimed that the advertising conglomerate has undertaken the most “radical ever” transformation in its sector.

First quarter earnings show that revenue climbed 8.9% to 2,291 million Euros from 2,103m in the same quarter in the previous year.

Asia Pacific reported revenue growth of 4.1% and organic growth of 3.8%, with notable performances in India (+8.6%) and mainland China (+4.1%).

The company also reveals that growth continues to be driven by its digital activities (+7.6% organic growth), with double-digit growth achieved in all regions except North America where it is “still encountering difficulties with Razorfish”.

Publicis chairman and CEO Maurice Lévy says: “We have made a promising start to 2016 - both in terms of performance and our own transformation.

“With 55% of our revenue coming from digital, we are confident about our future but must remain cautious about the next two quarters which will be more impacted by losses that occurred in the 2015 media account reviews.”

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