Credit: Redd Francisco on Unsplash
The Publicis Groupe has won PayPal’s global media account after a competitive multi‑agency pitch.
The appointment sees the agency bolster its international portfolio, which already includes recent victories with Mars, Coca-Cola (North America), LinkedIn, and Paramount.
“We recently completed an agency partner review for global media and have appointed Publicis as our new global media agency partner,” said PayPal CMO, Geoff Seeley.
“This PayPal-led process was shaped by our ambition to modernise how we go to market and align with a partner that reflects where we’re headed as a brand.
“We appreciate the time, thinking and energy from all the agencies that participated. We’re excited about what comes next.”
WPP was the incumbent agency but opted not to re-pitch for the account.
The appointment follows PayPal’s expansion into advertising, with the launch of its PayPal Ads platform in late 2024.
The company introduced Offsite Ads in April 2025, allowing brands to target audiences across the open web using PayPal’s transaction data.
In June, it rolled out Storefront Ads, shoppable units enabling in-ad checkout via PayPal and Venmo.
Both formats are now available in Australia as part of the platform’s international rollout.
Publicis was also named PayPal’s first global agency partner for Offsite Ads.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.