It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches from the week.
Social media and online community management specialist Quiip has been appointed to public broadcaster SBS's social media account. The SBS win comes on the back of support Quiip delivered the broadcaster during this year’s Federal Government election. The appointment will see Quiip deliver ongoing out-of-hours support for SBS’ social media channels, which reach a combined audience of three million. Quiip has also recently been appointed to the Heart Foundation account and expanded its partnership with Vic Responsible Gambling Foundation.
Fisher & Paykel
Whitegoods brand Fisher & Paykel has appointed AFFINITY as its full-service strategic media and digital agency across the entire suite of products, with a spend of about $5 million. AFFINITY won the contract after a successful pilot conducted in Fisher & Paykel’s in-home service division that delivered an immediate uplift and cost saving of 600%. The agency also showed the client it could use media as a source of business intelligence rather than a buying function. The brand's media account was previously held by independent media agency Slingshot, who won the account in 2015 from OMD.
BMF has been appointed the creative agency for iconic Australian boot brand Blundstone, following a competitive pitch. BMF has been tasked to create an integrated campaign that involves consumers, distributors and retailers globally, to celebrate Blundstone’s 150th anniversary in 2020. Adam Blake, Blundstone's global head of brand, design and consumer engagement, says the creative agency demonstrated both a "great understanding of the brand" and a "clear approach to global communications”.
Stone & Wood
Media Merchants has been named the agency of record for independent Northern Rivers brewery, Stone & Wood, after a competitive tender in Brisbane. This is the first external partnership for the Stone & Wood marketing team, with Media Merchants assisting the brewery's marketing team with media planning and trading. Stone & Wood does all of their marketing in-house but have been looking for an agency to help them grow the awareness of their other brands. The win is the second for Media Merchants in as many months, with the agency picking up Melbourne based Total Tools.
Queensland Music Festival
Media, content and creative agency The M Agency has been appointed to the creative account for the 2019 Queensland Music Festival. The agency won the business following a competitive pitch against unnamed agencies. The incumbent agency is Ogilvy and billings are undisclosed. The M Agency was appointed to deliver creative services inclusive of ideation, creative concepting, campaign development, logo design, brand guidelines, editorial design and various collateral materials for rollout.
Business lender Limba has rebranded, appointing full-service agency Audience Group as its media agency of record. Audience Group is tasked with designing and implementing a data-led media strategy to raise the lender's profile in the market and reach Australian small and medium businesses. The lender has moved on from a previous agency and a focus on Facebook and Google AdWords, intending to explore the rest of the media ecosystem with an agency that can provide media strategy guidance in support of Limba’s business objectives.
Focus Creative has been appointed as turf production business TurfBreed’s creative agency for 2019/20 financial year. The appointment of Focus Creative forms part of TurfBreed’s plans to aggressively increase market share over the coming two years. The appointment comes after a twelve-month strategic partnership between Focus Creative and TurfBreed that saw the launch of TurfBreed’s new website and overarching marketing strategy. Focus Creative appointment will see them working with TurfBreed to launch a number of grass brands into the market and help TurfBreed increase overall brand awareness.
Impala Kitchens and Bathrooms
Impala Kitchens and Bathrooms has appointed Pluto Media as the lead creative agency for its kitchen and bathrooms range of products with the aim of connecting to a whole new group of customers. Heidi Griffiths, head of media and marketing at Impala Kitchens and Bathrooms says the brand wanted to work with an agency "who represented Aussie values, history and culture and as an Indigenous person Peter Kirk fitted that perfectly”. Pluto head of creative Peter Kirk says the agency will deliver a "fully diverse and inclusive campaign" for the brand.
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