Quiip wins SBS social media account, launches pro-bono offering

By Paige Murphy | 10 July 2019

Social media and online community management specialist Quiip has marked its ninth birthday with new business wins and a free support offering for non-profit and purpose-driven organisations.

The business has recently picked up clients including SBS and Heart Foundation as well as expanding its partnership with Vic Responsible Gambling Foundation.

The SBS win comes on the back of support Quiip delivered the broadcaster during this year’s Federal Government election.

The appointment will see Quiip deliver ongoing out-of-hours support for SBS’ social media channels, which reach a combined audience of three million.

Quiip will provide a range of services to its new clients, including business and out-of-hours social media and community management and consulting; social media training and mentoring, suicide, mental health and critical escalation support and engagement; crisis communications; and risk planning.

The launch of Quiip’s Pro-Bono Purpose Project (PPP) will see it offer its expertise directly to non-profit and purpose-driven organisations in need of social media support.

Organisations can apply to receive volunteer support hours via the Quiip website.

Successful applicants will receive social media support weekly for eight weeks, and follow-on social media advice from Quiip tailored for their channels.

Quiip CEO Alison Michalk says the business will use its "best asset" to help the industry and organisations doing work for an important cause.

“We are privileged to offer our expertise to support deserving organisations, so they can support Australians in need,” Michalk says.

The first PPP recipient is Beddown, which provides pop up accommodation solutions to vulnerable and homeless Australians sleeping rough.

“Quiip has a great pedigree and experience working with some great brands across Australia, so to be chosen as their first Pro-Bono Purpose Project is awesome. I am both grateful and excited to be working with the team at Quiip on this project and to bring greater awareness to Australia of what we are looking to do with Beddown,” Beddown founder Norm McGillivray says.

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