It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches from the week.
Hire equipment supplier Kennards Hire has tapped Enigma for its major brand campaign following a competitive pitch process. Each execution speaks to one of the four key areas the equipment hire leader is renowned for; range, ease of hiring, quality and advice. Kennards Hire head of marketing Lara Galvin says they were looking for a creative agency that demonstrated "creative skills, strategic insight and cultural alignment" for the brand and Enigma ticked all of the boxes.
Charles Darwin University
The Royals has released its first work for Northern Charles Darwin University (CDU) since winning the account earlier this year. The independent agency won a three-year contract for the CDU creative account in a competitive pitch involving multiple national agencies. The account covers strategy, brand and design.
Accolade Wines, Porsche Centre Willoughby and HPM
Dialogue PR has added three major clients to its current portfolio of lifestyle brands. The agency has been appointed on a retainer and project basis across Accolade Wines' portfolio, supporting the brand’s PR and communication strategy, content development and media relations, as well as its in-house communication teams. It’s also been appointed by Porsche Centre Willoughby to amplify its Golden Anniversary celebrations including the release of six limited-edition cars with a dedicated media relations program. Australian electrical company HPM has also engaged Dialogue to develop and implement a strategic PR campaign focusing on their extensive range of home tech products.
NSW Business Chambers, NGS Superannuation and JUCY
Digital marketing agency Indago Digital has added three new clients to its portfolio. The agency is now working with JUCY, NGS Superannuation and NSW Business Chambers. All three are in different verticals but all are going through similar digital transformations with wholesale updates to their web presence.
Profit-for-purpose company Mable has engaged independent corporate and consumer PR agency DEC PR to lead all public relation activities for the online platform, which enables people with a disability and older Australians to connect with independent support workers across the country. Mable chief marketing officer Emma Howe says DEC PR demonstrated experience in strategic corporate and consumer communications and the ability to develop creative campaigns that "cut through the noise".
Zip Water, WINconnect and Pental Limited
Independent strategic communications consultancy, Baldwin Boyle Group (BBG), has recently been appointed lead agency for three Australian companies: Zip Water, WINconnect and Pental Limited. BBG will take on Zip Water’s dedicated corporate communications to support its growing drinking water taps business; drive media campaigns and government relations for energy and utility company WINconnect; and manage media and financial communications for consumer goods powerhouse Pental Limited.
Australian homewares retailer, Early Settler, has appointed Bellwether Agency. Early Settler has a network of 49 stores throughout Australia and New Zealand. The independent agency, formed by former Coles general manager of marketing David Llewellyn and former McCann Melbourne creative director Andrew Crook has helped the retailer launch its summer outdoor campaign.
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