Pitch Update: Freedom, iSelect, Synergy

By AdNews | 5 October 2018
 
The new face of iSelect

Here's a wrap-up of the pitches from this week:

GPJ appointed as experiential agency of record for Synergy

GPJ Australia is now the experiential agency of record for Synergy, a Western Australian provider of electricity and gas, following a competitive pitch. The partnership involves GPJ delivering experiential, creative, strategy, activation and production services to Synergy - which supplies millions of residential, business and industrial customers across Perth and WA. Most recently, The Australian Financial Review named GPJ Australia as one of Australia and New Zealand’s Most Innovative Companies. Key GPJ Australia clients also include IBM, Toyota, LinkedIn, Visa, Amazon, L’Oreal, Optus, Woodside and In-N-Out Burger.

iSelect reveals first work from Fenton Stephens after agency shakeup

Comparison site iSelect has revealed the first work since its agency shakeup that saw it cut ties with The Royals after less than 12 months in favour of Fenton Stephens. The new campaign introduces a new brand character for iSelect, a flamboyant magician called 'The Billusionist'. Directed by Revolver's Trevor Clarence, the spot aims to reinvigorate the brand's roots in entertainment and reclaims their orange branding and the ‘Compare. Select. Save' tagline. Read more here.

New agency for Freedom

Freedom celebrates summer with Castaway campaign from new creative agency of record, The General Store. Australian furniture and homewares brand, Freedom, has appointed The General Store as its creative agency of record. The General Store will be responsible for the brand’s strategic and creative direction. “The General Store offers a unique blend of retail expertise and creative firepower. They were quick to understand our business,” Freedom GM customer and marketing Jason Piggott says. Their first work together launches with the ‘Castaway’ campaign, promoting the arrival of Freedom’s Summer Collection. Read more here.

Carl's Jr appoints Dig&Fish

American burger chain Carl’s Jr. has appointed Melbourne-based indie, Dig&Fish, as its lead creative agency in Australia, as the brand looks to rapidly expand from a footprint of eight local stores to 300. Carl’s Jr. entered Australia’s quick service restaurant (QSR) industry in 2016 and is primarily located in Queensland, where it has the largest amount of restaurants. The bold plan by the burger chain will be led by a new creative campaign from Dig&Fish, set to be released later this year, and will focus on the brand's "impossible to ignore" brand positioning. Read more here.

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