CHEP nabs Spirit of Tasmania account from Leo Burnett

By AdNews | 5 March 2024

Transport company Spirit of Tasmania has appointed creative agency CHEP Network to deliver creative services, after a competitive tender.

CHEP Network has started work on the account, taking on Spirit of Tasmania’s brand strategy and creative services for television, print, radio, outdoor and digital advertising, previously held by Leo Burnett.

Bernard Dwyer, Spirit of Tasmania chief executive officer and managing director, said it was the ideal time to review the creative services contract.

“We’re entering an exciting time for the Company with two new ships on the way which will significantly increase our capacity and elevate the on board experience for our passengers," Dwyer said.

“We had a very successful relationship with Leo Burnett for seven years and we sincerely thank them for the fantastic work they delivered during that time.

“With the current arrangement coming to an end, we took the opportunity to explore new creative directions and see which agency was the best fit for us as we enter this exciting growth phase for the Company.

“We were incredibly impressed with CHEP’s ability to understand our brand and demonstrate how they would harness the opportunities presented by the arrival of new ships to engage with our existing and prospective audiences.”

The CHEP team will build on the already successful ‘Be a Spirited Traveller’ concept that has been central to Spirit of Tasmania’s creative strategy for the past seven years.

Lee Leggett, chief executive officer of CHEP Network said the agency was thrilled to begin the journey with the fantastic team at Spirit of Tasmania.

“Travelling on the brand new ships across the Bass Strait is going to be a genuinely unique experience. We’re looking forward to partnering with everyone at Spirit of Tasmania to create work that’s equally special," Leggett said.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus