PHD reappointed to Volkswagen global media account

Ashley Regan
By Ashley Regan | 14 June 2024

Omnicom media agency PHD has been re-appointed to the Volkswagen global media account, after a lengthy pitch, AdNews can confirm.

The account is said to be worth £2bn ($3bn AUD).

The win includes Australia and over 30 other markets, seeing the agency servicing multiple brands such as VW, Audi, Seat, Skoda, Porsche, Bentley, commercial vehicles and its truck business MAN.

PHD reportedly will support the business under a new operating model that draws resources from across Omnicom Media Group.

The review has been underway since 2023, but originally started in 2021, as PHD's contract was due to expire at the end of that year.

However, in November 2022, Volkswagen had extended its contract with PHD until the end of 2024 and put the review on hold.

PHD has held the account since winning it from MediaCom in 2016. Prior MediaCom (now EssenseMediacom) had been Volkswagen's global media agency since 1998.

February saw Volkswagen release its first brand campaign in seven years 'Let's go for a drive' via DDB Sydney. The creative concept is centred around the simple life of a lighthouse keeper working and living on an island.

PHD had no comment. Volkswagen did not reply at time of publishing.

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