PepsiCo names new local marketing lead

Sarah Homewood
By Sarah Homewood | 31 August 2016
Tami Cunningham

PepsiCo has named Tami Cunningham as its new marketing director for Australia and New Zealand, with the role being vacant since Jenni Dill left the spot to take up the top marketing job at McDonald's.

Cunningham formerly worked for the Mars group at The Wrigley Company, where she held the position of marketing director for three years. In her role she was responsible for the Asia Pacific marketing function for gum, mints and confectionery, driving the brand, customer and communication strategy.

Prior to working for Mars, Cunningham worked at Lion across various different roles within company's beers, spirits and wine portfolio.

Her remit at PepsiCo centers around leading the innovation agenda within the company locally, and strengthening the brand portfolio. Her role will also span all snacks and beverages marketing across the ANZ region.

Dill vacated the marketing role in May, filling the shoes of Mark Lollback at the fast-food giant.

PepsiCo also announced this morning that it has named Danny Celoni as commercial director, Australia. Both now join the business's executive team.

Celoni joins PepsiCo from consulting firm, Real World Marketing, where he was MD of the commercial division working with FMCG businesses on commercial strategy, capability and joint business planning.

PepsiCo's ANZ CEO, Robbert Rietbroek, says: “With Tami’s expertise in brand and innovation and Danny’s expertise in joint value creation and business planning, I am confident that they will both be major assets to us, our customers and our partners across ANZ as we continue to build our brands and put the customer at the heart of all we do.”

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